Thursday, March 13, 2008

“D” Day has come to Realtors Beach

Is real estate the business to get into today? In 2001, when I was the President of the Passaic County Board of Realtors in Wayne, NJ, there were about 750,000 licensed realtors in the United States. At the same time, the real estate market began to ascend. By the end of 2006 there were close to 1.4 million licensed realtors in the United States. This same year the number of realtors and the real estate market both got to its peak.

2007 came and went and so did the market along with realtors that were not prepared to deal with market changes. In Florida the enrollment of new and upcoming agents went down 50%. In south Atlanta, 20% of the agents had dropped out and in Oregon about 11% of realtors called it quits.

I started to voice my opinion in March 2007 that a great majority of the realtors that got into the business during the real estate market boom, were also going to seek business in a different field. N.A.R. (The National Association of Realtors) predicted in late spring 2007 that in the next two years 40% - 60% of realtors will go out of business.

What is causing this exodus of realtors? You could say that part of it is attributed to market changes. Has the market really changed that much? By the end of 2006 approx. 6.5 million homes at a HOT market sold across the U.S.A. Last year (2007) approx. 5.8 million homes sold at a DOWN market across the United States. The market drop about 12% from the year before. Could Sub-prime mortgages have been the reason? Subprime loans only accounted for about 7% of the total loans. So what’s causing an entire army of realtors to look for a different line of work? Is it perhaps the ability to deal with today’s market constrains? This market is different that the Real Estate market 8 years ago. Agents got used to placing signs on properties and create an automatic auction among buyers that ended up always in a sale. The Business came to us, we did not have to go out and look for it. We got too comfortable.

On today’s market Realtors have to do better than just place a sign on a property. Realtors need to be well trained and prepared. Realtors need to have accountability. They need to be accountable for their production by following the company’s training system and set standards. Realtors need to become more systematic and maintain a good stream of business. Realtors need to practice more so that they could learn to win. Realtors need to ACT NOW, to see the reward later. Realtors need to be POSSITIVE and PRO-ACTIVE. Technology has also become a major influential factor in the success of a realtor. Real estate is a profession, leave it to the professionals.

If between 2006 and 2007 the market dropped about 12% and 40%-60% of realtors have gone and continue to go out of business what does that mean to you. It means that about 1.4 million realtors sold 6.5 million homes in 2006 (4.5 homes per realtor). In 2007 700,000 realtors were selling 5.8 million homes (8.3 homes per realtor). This means that the production of a well prepared, trained, educated, professional realtor just went up. Not only did it go up, it doubled.

I don’t talk about “doom and gloom” market. I show you how to show others how to buy and sell real estate and to overcome today’s market condition. This is, the perfect time to get into this market. When it snows in New Jersey, it never happens in Florida. Focus on your local market. Each market in the U.S.A. is different…..just like the weather. Our Paterson, Passaic and Clifton Market areas are still fantastic. We at CENTURY21 Casa Real Latino are doing great. We still have one of the largest home inventories in the area, for your buyers to choose from.

In summary, this is the perfect time for the millennial and Gen “X” and Gen “Y” to get into the real estate business. Are you a millennial or a Gen “X” or Gen “Y”? Call me…….I’ll tell you and I’ll make you today’s Realtor.

Jose R. Cordova
Broker/Owner CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Monday, March 10, 2008

Realty Viewpoint: Six Signs It's Time For Home Buyers To Buy

Realty Viewpoint: Six Signs It's Time For Home Buyers To Buy
by Blanche Evans

If you're waiting for signs of a housing bottom, join the club. Nobody blows a whistle and say, "It's time to buy!"

That's why market timing is an art, not a science, but you can improve your odds of buying wisely.
First, stop paying attention to the national media. Fear has sidelined buyers even in good markets, and that's exactly when you need to take advantage -- before other buyers wise up.
Second, be ready to pounce when you see the home you want.
The time is right to buy when you see these signs in your marketplace:
Inventories start to decline. That means that the best buys are leaving the market, and best doesn't necessarily mean cheap. It means the homes with the highest likelihood of profitable resale. Desirable homes will leave the market first.
Days on market reduce. Days on market refers to the period when a Realtor enters a home in the MLS for marketing to other brokers, until the home sells. When DOMs are shorter, that signals a coming seller's market. A seller's market has more buyers than homes, so prices go up and selection goes down.
Mortgage applications increase. Interest rates recently turned back the clock, causing many homeowners to jump in and refinance. Purchase applications were also up. Either way, that means homes are about to leave the market, so less inventory means firmer prices. Sellers will stop dropping their prices.
Sold homes go for closer to listing price. In 2007, home prices dipped for the first time in four decades. With a 1.9 percent decline, homes still sold within 97 percent of listing price. When they get to 98 percent, you'd better be ready.
Prices remain firm or rise. Prices are a product of demand. To attract buyers, sellers reduce their prices and offer more incentives. If homes are selling reasonably well, prices won't move downward -- they'll go up.
Incentives disappear. When a market begins to favor sellers, they don't have to do as much to sell homes. Watch new homes and see if builders are still giving away swimming pools and granite kitchens. If they aren't, times have changed.
Any change in condition will change others, so again -- be ready. Now's the time to buy a better house while prices are low, interest rates are low and inventory is still high.
-- “Realty Viewpoint: Six Signs it’s Time for Home Buyers to Buy,” by Blanche Evans, Realty Times, Jan. 22, 2008.

Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Friday, March 7, 2008

Real Estate...The Greatest Business in the WORLD-Part II

Back in January of this year I have sent every one of you a note (Copy at bottom of this e-mail). I have made reference on how important it is for all of us to focus on the solutions of today’s Real Estate market situation. The need for all of us to become more accountable and to contribute every little effort to get the market going. I Have also told you about the need to educate the consumer that is ready to purchase but, still fearful because of the media news.
If you have not already heard about the video/podcast by Dick Gaylord, NAR 2008 President, I am enclosing a copy to you. http://go-to.realtor.org/r/C5L0ZQ/8AI4W/LNRXF/Y88SH/HE0PE/36/h
So stay focus and resilient, educate, train and prepare yourself better. It is the only way you will be able to overcome the current Real Estate market.
Looking for the BEST training system…? We at CENTURY21 Casa Real Latino have it.


Join the real estate system with the training program that can help you earn 20% more.*
In the ultra-competitive field of real estate, it’s crucial to start off right. Begin your career with the CREATE 21** advantage. It’s just one of the many reasons to join the CENTURY 21® System. Only Century 21 Real Estate LLC offers CREATE 21, a real estate fundamentals course that helps graduates:
earn up to 20% more
close 25% more transactions during their first year, compared to those who do not participate
It’s just one of the offerings within the CENTURY 21 Learning System®, a nationally recognized training program designed to sharpen the skills of sales professionals throughout their careers.No wonder Training magazine recently ranked us among the Top 100 companies in terms of employer-sponsored workforce training and development programs.
To learn more about the benefits of becoming a CENTURY 21 sales professional, talk to:

Jose R. Cordova
Broker Owner
CENTURY21 Casa real Latino
973-546-8888
“Building a team oriented organization with accountable agents and staff”
E-mail: jose.cordova@century21.com
Take a few minutes to evaluate your Real Estate Potential
http://c21crl.agenttype.com/

* CENTURY 21 internal study 2001 - 2007**CREATE 21 (Career Real Estate Agent Training and Education) — This six week new-agent training course is delivered live over the Internet and can serve as a post licensing course or be used for continuing education credit in certain states.Century 21 Real Estate LLC has been named one of the leading training organizations among national residential real estate systems, according to Training magazine’s “2006 Training Top 100” list.




Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/


January 9th, 2008 Blog
WHAT’S NEW IN 2008

As we embark upon the New Year, I feel that it is appropriate for me to communicate a few fundamental observations and recommendations to my Real Estate Colleagues. The past 12 months have offered a full complement of challenges for our industry. Slowing home sales, increased inventories, the sub-prime mortgage mess and a negative media certainly top that list. The end result has been rather interesting to say the least. All of the economic drivers that would support a robust real estate market are in place — powerful demographics, historically low interest rates, low unemployment and wage growth. Yet we still see well-qualified buyers sitting on the sidelines thinking that now is not the "right" time to be in the market, when in reality it is the perfect time for a long-term investment in real estate. Last year there were about 5.8 million homes sold across the United States. How many of these homes did you sell? We all know that it is difficult to predict changing consumer attitudes. A wise person once said that "hoping for the best" is not a good business strategy. Reality-based planning, with a special emphasis on what you can control, should be the order of the day. Today, more than ever, you need to focus on the basics and not be satisfied (or comfortable) with a plan that solely relies on a market upturn as the key to continued success.We at Century 21 Casa Real Latino choose NOT to participate in a negative market. Instead, we choose to help people buy and sell real estate! We choose to offer exceptional service! We choose to counsel and advise our clients to make the right decisions in pricing, staging and being competitive in today’s market.

Century21 Casa Real Latino is committed to the future, where leadership is not talking about “Doom and Gloom”, but rather market share growth, productivity improvement and serving clients needs.

The 2008 Real Estate norms are completely different than the ones used in 2007 and years prior. Do not run your business by default, run it by design.

Realtor Friend

Dear Realtor Friend:
We have all been waiting for some relief to our current market conditions, and it has arrived. The new FHA and Fannie Mae- Freddie Mac conforming loan limits have been released by the U.S. Department of Housing and Urban Development.
The new loan limits for FHA and Fannie Mae and Freddie Mac are now calculated at 125 percent of the HUD published median prices, with a floor of $271,050 and $417,000, respectively, not to exceed $729,750.
The impact of these new loan limits is expected to increase the housing market significantly because of the infusion of capital into the mortgage market, which should result in lower interest rates across the board. In addition, there will be a direct impact on high-cost areas that previously required borrowers to take out costlier jumbo mortgages.

NAR believes that increasing the loan limits for Fannie Mae and Freddie Mac will bolster the housing finance market, which continues to be severely stressed, by providing an immediate infusion of much needed liquidity to the nation’s mortgage market.
An economic impact study conducted by NAR in January 2008 estimated that increasing the GSEs’ conforming loan limits would result in as many as 500,000 refinanced loans and could help reduce foreclosures by as much as 210,000. In addition, over 300,000 additional home sales could be generated, housing inventory would be reduced and home prices would be strengthened by two to three percentage points.
HUD was mandated in the Economic Stimulus Act to publish new loan limits within 30 days of the bill's signing by President Bush on February 13. NAR strongly supported this economic stimulus package because of the relief they felt it would bring our members.

NEW FHA / FANNIE MAE 2008 LIMITS

County 1 Unit 2 Units 3 Units 4 Units

Bergen $729,750 $934,200 $1,129,250 $1,403,400

Essex $729,750 $934,200 $1,129,250 $1,403,400

Hudson $729,750 $934,200 $1,129,250 $1,403,400

Morris $729,750 $934,200 $1,129,250 $1,403,400

Passaic $729,750 $934,200 $1,129,250 $1,403,400

Union $729,750 $934,200 $1,129,250


$1,403,400



Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com
View my blogs at: www.C21casareallatino.blogspot.com