Friday, May 16, 2008

Mortgage Woes in Baltimore

This kind of stories has been seen across America during the last year or so. It also hits home because this common predatory lending practices has also happened in our own back yard. We see homes along our own neighborhood street boarded up in an attempt to place them back on the market to avoid them from being vandalized and destroyed. Homes, were families once lived in. Creating an eye sore on our streets. So, who should be responsible for this economic heartache? The Mayor of Baltimore is suing Wells Fargo for their lending practices. Wells Fargo states that the city is to be blamed for issuing tax foreclosures for non-payment of the property taxes. Who is right?.

Many home owners have lost their homes for signing on the dotted line, trusting and believing they were doing a great deal for themselves. Without knowing their mortgages were going to balloon and the new payments were going to go up 50% to 100% and in some cases 150%. Loosing not only the American dream but, their inheritance.

Predatory lending laws should become more strict to prevent this from happening again. Realtors, do your part, assemble groups to educate the consumers. Let’s rebuilt the trust that our community once had in us.


Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential: http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/



Mortgage Woes in Baltimore
Housing Counselors Reach Out to Struggling Homeowners
By DAVID KERLEY and DENNIS POWELL
In Baltimore, in the middle of the mortgage mess, a lot of despair has landed on Roy Miller's desk.
A foreclosed home in Baltimore, Md., during January 2008.
(Jay Mallin/Bloomberg News/Landov)
Miller, a housing counselor for a nonprofit group, is saving some of his neighbors' homes. Foreclosure filings jumped 25 percent in Baltimore last year, but in Miller's neighborhood, the number dropped, and he gets most of the credit in this credit crisis. Miller used to sell mortgages, so he knows the game. But many of his clients didn't.
"They can say this is a fixed rate but they don't tell you it's only fixed for two years and your payment is going to jump up $300, $400 in two years. You know, you do not understand that paperwork when they are sitting in front of you when you've got four hours of documents to sign," he said. "That's predatory lending."
Baltimore, like other cities, was flooded with cheap loans and became a subprime town. But city officials charge that predatory lending here was aimed at one group and was no coincidence.
"Foreclosures in the African-American community are four times higher than in non-African-American communities," said Baltimore's Mayor Sheila Dixon.
Dixon has taken a bold step, suing the biggest lender in Baltimore: Wells Fargo. She says its practices were predatory and led to boarded up homes and entire blocks that are nearly deserted. Dixon maintains that Wells Fargo offered better deals to white people who wanted to own a home. She says she compared "apples to apples," evaluating black and white applicants with the same credit records, same type of housing requests and the same income levels, and says Wells Fargo took advantage of a vulnerable group of people.
Homes Lost Forever
Emily Wade took out an adjustable rate loan to pay bills and make home repairs, but when that loan ballooned she found it difficult to make payments. Her home went into foreclosure last year.
"It's like an avalanche. It goes like cotton candy," Wade said. "Before you know it, you're in trouble and you're getting a call you're in foreclosure."
While the house sat empty, she was often forced to sleep in her car, until it was repossessed.
"I cried," Wade said. "The home that I grew up in, a legacy that was left to me by my parents, it was lost forever. It was devastating."
Wells Fargo says the city is to blame by placing tax liens on homeowners who hadn't paid city tax or utility bills.
Mayor Sheila Dixon is suing Wells Fargo, the biggest lender in Baltimore.
(AP Photo)
"Wells Fargo does not make lending decisions based on race or ethnicity," said Wells Fargo vice president Brad Blackwell.
In asking a judge to dismiss the lawsuit, the bank said, in a preliminary statement, that it is being singled out: "This is an unprecedented lawsuit in which the city seeks to use a single financial services company as a scapegoat for broad social problems that have plagued Baltimore for decades, including some caused by the city's own actions."
"Nobody wins when foreclosures happen. The lender loses money, the borrower loses their home. And most lenders have sold that loan to an end investor and the investor loses money," Blackwell said.
Offering Hope
While the city sues, Miller works. "In the beginning, it made me angry," he said of his clients' loan agreements. "And in some cases I got on the phone and had a discussion with the lender."
Miller works both sides: hammering lenders to renegotiate, and offering some tough love to his clients, such as Brandon Lee, who is three months behind on his mortgage and just got a warning letter from his lender.
Lee has been in his house five years. Two jobs for this single father of two are not enough. "You still need to think about ways that you can generate more income," Miller counseled him. "Because you don't want to live in a cash poor situation. This is reality right here."
Lee said, "He gave me some hope. I mean, as long as I do what he says, I have a better chance of keeping my home."
Lee's first renegotiated payment was due two weeks ago. He made it.
But Miller acknowledges that he can't save everyone. "You do your best, and we have been very successful. The percentages are good, but some people just ... you can't save them all. Some people had no business in the first place."
So, now it's Miller's business, trying to save one home at a time.

Wednesday, May 14, 2008

Housing Aid Veto

Why can’t we just simply forced banks to go retroactive on all balloon/adjustable loans for the last 3 years and fix the rates at their starting interest?
This will not fix the problem 100% however, the fact that rates have been going up on all of these type of loans, and with it the monthly payment obligations, has forced a lot of sellers to turn the keys of their American dream over to the banks.
Most of these home owners want their homes, they just cannot afford the monthly payments at the new rates.

What do you think?
President Bush threatens housing-aid veto
House of Representatives could vote on the measure Wednesday
updated 4:18 p.m. ET, Wed., May. 7, 2008
WASHINGTON - President Bush threatened Wednesday to veto Democrats’ broad housing rescue package, saying it won’t help struggling homeowners.
“We are committed to a good housing bill that will help folks stay in their house, as opposed to a housing bill that will reward speculators and lenders,” Bush said at the White House after meeting with House Republican leaders.
The measure, aimed at preventing foreclosures, would have the government step in to insure up to $300 billion in new mortgages for struggling homeowners. A House vote could come later Wednesday.
Bush’s comments clouded the prospects for a bipartisan housing deal this year.
The bill by Rep. Barney Frank, D-Mass., would relax standards at the Federal Housing Administration so it could back more affordable, fixed-rate loans for borrowers currently too financially strapped to qualify.
Despite growing GOP support for the plan, especially among Republicans from areas hardest hit by the housing crisis, it could fall victim to an election-year fight over which party is doing more to help homeowners in need.
The White House calls the plan a burdensome bailout that would open taxpayers to too much risk.
It has also threatened that Bush would veto a separate bill to send $15 billion to states to buy and fix up foreclosed properties. Officials say that measure rewards lenders and investors who own the property, and could act as an incentive for them to foreclose rather than find ways to help struggling borrowers stay in their homes.
The opposition comes despite Democrats’ attempts to attract Republican support for their housing package by including a grab-bag of measures Bush has called for.
Those include legislation to overhaul the FHA, the Depression-era mortgage insurer, and to more tightly regulate Fannie Mae and Freddie Mac, the government-sponsored companies that finance home loans. Also part of the plan is a measure, which Bush has repeatedly requested, allowing state and local housing finance agencies to use tax-exempt bonds to refinance distressed subprime mortgages.
The plan’s main element by Frank, the Financial Services Committee chairman, is projected to help roughly 500,000 borrowers at a cost of $2.7 billion over the next five years. Under Frank’s bill, the FHA would relax its standards to let debt-ridden homeowners refinance into more affordable, fixed-rate mortgages if their lenders agreed to take substantial losses on the original loans.
Borrowers would have to show they could afford to make payments on the new mortgages. They would have to share with FHA at least half of their proceeds if they profited from selling or refinancing again.
Frank, who has consulted on the plan with Treasury Secretary Henry M. Paulson and Federal Reserve Chairman Ben Bernanke, has picked up some Republican support, especially among lawmakers representing areas hit hardest by the housing crisis.
But GOP leaders strongly oppose the bill, which they say would help reckless borrowers who overextended themselves, unscrupulous lenders, and investors who tried to game the market at the expense of renters and homeowners who made wiser choices.
The plan is to be combined with $11 billion in housing tax breaks, including a $7,500 credit for first-time home-buyers that would function like a zero-interest government loan, to be paid off over 15 years.
As part of the package, the House is scheduled to vote on an amendment — bitterly opposed by the financial services industry but championed by governors — that would ensure that neither the FHA plan nor other banking laws pre-empt state foreclosure laws. It’s aimed at letting states that have recently moved to make it harder to evict homeowners continue those efforts.
© 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential: http://c21crl.agenttype.comView my blogs at: www.C21casareallatino.blogspot.com

Wednesday, April 23, 2008

ARE PEOPLE STILL BUYING HOMES?

From the day we are born, most of the inhabitants of planet Earth have been conditioned by negativity: “Don’t do this,” “Don’t touch that,” “Don talk to strangers,” etc. We are quick to listen to negativism rather than being receptive to positive information.

The media has filled the airways with Doom and Gloom reporting about the market, and we have paid attention to ALL of it. I wish that people would be receptive to the following reality: THE MARKET IS STILL GOOD.

At the height of the market in 2006, there were 6.5 million homes SOLD in the United States. By the end of last year, 2007, there were 5.8 million homes SOLD in the United States, according to the National Association of Realtors (NAR)--a market drop of about 12%. Yes, that's 12% down, but it's still nearly 90% of the previous year's business. This means that people are definitely still buying. The question is, “Are Realtors still selling?”

As I have said before, become proactive. Don't wait for the wind to move you, turn the wheel and create your own wind. Organize “Buyer Information Seminars” and educate the consumer. Provide them with the facts about real estate and the market. Advertise a percentage of your Sold properties to show consumers that the market is still moving. Place a Sold rider on your properties even after they close. I do not think the buyer would mind.

The more we do together, the better our market. We might be independent but, we are also interdependent.


Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential: http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

April Open House Videos:
http://www.youtube.com/watch?v=__sE5hLKiAM
http://www.youtube.com/watch?v=ta0dr3B_a5s

Have Foreclosures Reached an End?

After reading the papers and hearing the news, you probably wonder if property foreclosures are finally reaching an end. The truth is they're not: foreclosure numbers went up last month. Homeowners are surrendering their properties to the banks, often without a fight. A “Deed in Lieu of Foreclosure” is one option that homeowners are using to get out from under their mortgages without having to go through the entire foreclosure process. They are signing over the deed, turning in their keys, and walking away from their homes.

Working something out with the bank in advance is less detrimental for the homeowner and has less negative impact on their credit than going through an entire foreclosure proceeding.

This summer another batch of home loans throughout the United States will reset to a higher interest rate. This will push more homeowners to default on their loans, forcing many of them into Deeds in Lieu of Foreclosure or short sales-- selling their home for less than is owed on the mortgage. Therefore, the expectation of more homes hitting the market will likely become a reality. Some economists predict the worst would then be over.

What does this mean for us Realtors? The answer to that depends on your point of view. Every market has it opportunities. Granted, with the economy struggling, finding buyers is more challenging. But, more homes to sell, better pricing (a buyer's market), together with low interest rates, can translate to us moving more homes and improving statistics. And improving the statistics will improve public perceptions and increase consumer confidence, which will make more on-the-fence potential buyers venture into the market.

This information should motivate us to get out there and reach out to the additional 750,000 homeowners that may experience this type of hardship this year.

Realtors, become proactive and start getting involved in your communities. They are crying out for help and YOU can assist them. If you do not know how, ask your broker or manager to create methods and systems to help you to reach out to these troubled homeowners. Together we can make a difference and help our community and our market.

Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential: http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

April Open House Videos:
http://www.youtube.com/watch?v=__sE5hLKiAM
http://www.youtube.com/watch?v=ta0dr3B_a5s

Monday, April 7, 2008

First-time dilemma

Home prices are dropping, but should first-time buyers jump in?

By Amy Hoak, MarketWatch
Last update: 2:01 p.m. EDT March 9, 2008

CHICAGO (MarketWatch) -- Everyone likes a bargain. So it's no surprise that as home prices fall in many markets, those who have been priced out of owning a home are beginning to take notice.
And some in the real-estate industry are saying that factors are aligning to make this a good time for first-time buyers to be in the market because they don't have to face the challenge of selling a home in order to buy another.


Lots morereal estate

Coverage of home buying and selling, housing prices, mortgage information and home improvement.• What's behind that fixed-rate offer?Making the case for ARMsInstead of selling ... remodelingGood market for first-time buyers?Get our free Real Estate newsletter

In certain ways (and in certain places) these agents are right: Home prices are dropping, there's often a glut of inventory to choose from and interest rates are still relatively low.
That's saying nothing of the foreclosures out there. In fact, bank-owned properties are lately making up the bulk of real-estate agent Annie Brown's showings.
In Brentwood, Calif., just east of San Francisco, homes that were priced at about $700,000 or $800,000 are now listed at $450,000 and $500,000, said Brown, who works for Zip Realty. In many cases, the homeowners couldn't afford their mortgage payments when the interest rate increased on their adjustable-rate mortgage, and they ended up in foreclosure. The banks, not thrilled about having the homes on their books, are pricing them to sell, she said.
"I'm seeing some fantastic prices right now, and the prices seem to be stabilizing," she said. "This is absolutely a wonderful time... a perfect time to start searching for a home."
But there are also roadblocks that first-time buyers are facing.
For one, lending standards have gotten more stringent than they were last home buying season, as lenders try and reign in risk at a time when home prices are dropping. Buyers are generally required to have higher credit scores and bigger down payments. Read more on mortgages.
Then there's the fear factor, general consumer angst about the economy, coupled with a worry home prices will keep dropping, said Teresa Boardman, a real-estate agent with Keller Williams Integrity Realty in the St. Paul, Minn., area.
"They're scared to death that it might depreciate by 1% next year," she said, and her clients are often not thinking of long-term home appreciation.
Local conditions matter
In Boardman's market, the median home price dropped 4.9% in the fourth quarter compared with the fourth quarter of 2006, according to the National Association of Realtors. The national median home price decreased 5.8% during the period.
Generally, homes are becoming more affordable, and mortgage rates -- though somewhat volatile over recent weeks -- are still relatively low, said Tom Kunz, CEO of Century 21.
"This is one of the best times that a first-time home buyer has had in a long, long time," Kunz said.
But prices aren't falling everywhere. They were actually up 4% in the Raleigh-Cary, N.C. market, where Stu Barnes is owner of Barnes McQuade Realty.
"It's more normal than a lot of places," Barnes said of his market, adding that appreciation has steadily ticked up. Those looking for bargain-basement prices are in the wrong market; it might take longer to sell a house, but sellers there aren't willing to drastically reduce their price, he said.
For every Raleigh, there's a Ft. Wayne, Ind., where prices were down 10.5% in the fourth quarter, year over year. And for every Los Angeles, where prices were down 13.1% in the fourth quarter, there's a San Jose, where prices were up 11.2% in the fourth quarter.
In some areas, prices still have some more room to fall.
"Houses are still a bit unaffordable for first-time home buyers," Boardman said. While vacant homes that need to move can be bought for a steal, there's often added costs to make them livable -- costs that would-be buyers aren't always prepared to deal with, she added.
In a recent research note, economic consultant Carl Tannenbaum said that it is likely home prices "will be in decline for a good while to come."
"Sellers are reluctant to cut their prices, while buyers are sensing that bargains will be available if they continue to wait. In many markets, transactions have been so infrequent that Realtors lack sufficient benchmarks to assess what a fair value might be," he wrote.
Ask the "what ifs"
In this time of changing lending standards, those thinking about shopping for a home for the first time should get prequalified for a mortgage early on, real-estate agents say. Beyond that, consider future scenarios that could come to fruition.
"Get qualified and go to a Realtor ... and then ask the questions 'What if the property drops,'" and "'What if the rates go up?'" Kunz said.
"The cost of capital is important to look at," he said, adding that it's possible that even if prices do drop significantly, interest rates could go up, making the savings negligible.
Of course, sometimes the best answer is to continue renting, Boardman said. For example, she has told those with weak credit scores to postpone buying a home instead of agreeing to a higher interest rate.
"It's so much better to clean that up and get that lower interest rate," she said.
Another question she asks clients is how long they plan on living in the home. If they say two or three years, her advice is also to take a pass -- even if they can buy it for a steal.
Amy Hoak is a MarketWatch reporter based in Chicago.
PLEASE READ. I am a Realtor. First, real estate traditionally has been a relative long term investment even for the investor. To buy and immediatedly flip/sell is not so smart considering the higher capital gain taxes on short term holdings.


Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Existing home sales rise in February

By MARTIN CRUTSINGER, AP Economics Writer Mon Mar 24, 12:37 PM ET

WASHINGTON - After falling for six straight months, sales of existing homes posted an unexpected increase in February which may have reflected more aggressive price cutting by sellers in some parts of the country, a real estate trade group reported.
The National Association of Realtors said that sales of existing homes rose by 2.9 percent in February to a seasonally adjusted annual rate of 5.03 million units. It was the biggest increase in a year and caught economists by surprise. They had been expecting a small decline.
The trade group reported that the median existing sales price in February fell to $195,900. That was the largest year-over-year drop on records that go back to 1999.
Lawrence Yun, chief economist for the Realtors, said that prices in some formerly hot markets in California and Florida were seeing significant price declines now as sellers try to attract buyers.
Analysts cautioned against reading too much into the one-month rise in sales. Many economists are predicting that the steep slump in housing will not bottom-out until later this year after prices fall further and allow huge levels of unsold inventories to be reduced.
"We're not expecting a notable gain in existing-home sales until the second half of this year, but the (February) improvement is nother sign that the market is stabilizing," Yun said.
By region of the country, sales surged by 11.3 percent in the Northeast and were up 2.5 percent in the Midwest and 2.1 percent in the South. The only region of the country to see a decline in the sales was the West, where they dropped by 1.1 percent.
Sales of existing homes fell by 12.7 percent in 2007, the biggest decline in 25 years. Over the past two years, housing has been in a steep downturn made worse by a severe credit crunch as financial institutions tightened their lending standards in reaction to their multibillion-dollar losses on mortgages that have gone into default.
The steep slump in housing has raised concerns about a possible recession. Democrats are pushing the Bush administration to do more to stem a tidal wave of mortgage foreclosures to keep more unsold homes from being dumped on an already glutted market.
Sen. Hillary Clinton, campaigning for the Democratic presidential nomination, on Monday called on President Bush to appoint an emergency working group on foreclosures to recommend new ways to confront the housing crisis.
"Over the past week, we've seen unprecedented action to maintain confidence in our credit markets and head off a crisis for Wall Street banks," Clinton said. "It's now time for equally aggressive action to help families avoid foreclosure and keep communities across this country from spiraling into recession."
Six Signs to Look for in an Improving Market:For those looking to buy, sell or renovate, there are a handful of signs that may indicate whether a recovery is just around the corner in your neck of the woods.
Fewer ‘for sale’ signs
Job growth
Increased affordability
End of price reductions, concessions
More new construction
Look at your neighbors – Are they investing in renovations/upgrades?
“When you read an article about the nation’s housing numbers or even your state’s, remember that you could be in a niche market. There could be external environmental factors that would increase sales, like a new factory going up, which would increase (property) absorption.”



Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Are job cuts death knell for America's newspapers?

Some try to move faster online, others just cut as industry nears an abyss

By Russ Britt, MarketWatch
Last update: 10:45 a.m. EDT March 17, 2008

LOS ANGELES (MarketWatch) -- The digital wave washing over newspapers has turned into a tsunami in the past several weeks, as hundreds of newsroom layoffs coast-to-coast are raising fears that the push for profits and a dismal economy are teaming up to accomplish the unthinkable -- putting the print industry in its grave.
Daily publications ranging from the San Jose Mercury News in the San Francisco Bay Area to the venerable New York Times have axed reporters and editors -- more than 750 -- in little more than a month, as competition from the online world has joined forces with financial pressures to put on the squeeze.
MarketWatch Special Report

Against a deadline

Are job cuts death knell for America’s newspapers? Some try to move faster online, others just cut as industry nears an abyss.
As newspapers go... So go the bars? MarketWatch reporters around the U.S. take a look at the demise of journalism's famed watering holes.
Adding it all upOnline and print advertising are complex, colliding worlds.• Newsprint: The unknown commodity
MARSHALL LOEBThere's nothing like itIf newspapers lose their race for survival, we all lose something important.
Sales, profits and circulation all are down sharply, as newspapers say they long ago abandoned the prospect of trying to stop the bleeding. Some now say they cuts are so deep, they have to "amputate" portions of their business to stay alive. Meanwhile, they're trying to embrace new media, but can't do so effectively because of constrained resources.
"I guess the worst thing that could happen is the business could fall off a cliff the way the music business did," said Dean Takahashi, a former technology reporter for the Mercury News, who left last month to become a blogger just before a round of layoffs. "I worry that is possible."
Is the death knell beginning to toll for what has been a key source of information for more than two centuries? Do newspapers face the same fate as other traditional media hit by the digital wave, or worse?
Bottom falling out?
A study released Monday by the Project for Excellence in Journalism raises concerns the bottom is about to drop out for the industry. The media research specialist says in its annual State of the News Media report that already ill newspapers got sicker in 2007 with no hope for a cure in 2008.
Advertising revenue fell 7% last year after a flat 2006. The big dropoff was in classified notices, as all categories in that business -- real estate, help wanted and automotive -- lost a bigger chunk of share to online alternatives than they have in recent years.
Circulation is off 2.5% for dailies and 3.5% for Sunday editions. Subscription losses have been the bane of the industry since it hit a peak in the 1950s, but the dropoff is gaining momentum.
Further, the study goes on to say smaller staffs prevented newsrooms from fulfilling their traditional roles and tending to even the most fundamental beats, including basic governmental functions. It quotes Phil Bronstein, executive editor for the San Francisco Chronicle, as he lamented the loss of 100 jobs at his paper last year.
"We can't afford to cover the Richmond City Council anymore," Bronstein said, referring to a nearby community in the San Francisco Bay Area.
And for all the cost-cutting measures underway, newspapers still say earnings at public companies dropped 10% for the year.
"Newspapers are still far from dead, but the language of the obituary is creeping in," the study says.
Fear of death
That confrontation with mortality seems to have manifested itself in a series of layoffs. The Project's study says the industry as a whole lost 7% of its newsroom staff by the end of last year since hitting a 2000 peak.
Many individual papers are much worse off, with some losing up to 40% of their journalists, the study says. The industry finds itself cutting seasoned veterans who are well-connected to the communities they cover, perhaps for financial reasons or because the employer thinks the journalist can't or won't adapt to new digital realities. Regardless of the reason, it's depriving these newspapers of their wealth of experience.
More than a dozen metropolitan dailies throughout the U.S. have announced newsroom cuts since the beginning of February. Among them was New York's Newsday, part of Sam Zell's Tribune Co., which cut 120 total jobs on Feb. 29. Its sister publications, the Los Angeles Times and Chicago Tribune, each cut 100 jobs or more in the middle of last month.
Papers in Boston, Philadelphia, Baltimore and Minneapolis all have made similar announcements recently. Not even the New York Times (NYT:
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NYT 19.50, +0.02, +0.1%) could avoid the carnage as the paper known as the "Gray Lady" cut 100 jobs last month.
For many, the most recent cuts are just the latest bad news, as they already have made several rounds of reductions.
At the Mercury News, the paper announced a round of 50 impending newsroom cuts for March 7. Its third reduction since December 2006, employees were told to stay home that morning and wait for a phone call informing them they would be laid off. If they got no call by 10 a.m., they could report to work.
Part of William Dean Singleton's privately held MediaNews Group, the Mercury News was supposed to be the flagship of Singleton's formidable chain in both northern and southern California. But the Denver-based chain's presence there is shrinking. The San Jose newsroom staff now stands at roughly 175, less than half the size it was at its peak of 400 in 2000.
"I would say that we have a lot of very strong journalists still at the Mercury News," Editor David Butler said. "[Having] 175 people is still a potent force."
MediaNews also cut 10% of its newsroom staff at two other Bay Area newspapers and another 18% at the cornerstone of its Southern California fiefdom, the Los Angeles Daily News. Since the L.A. Daily News cuts on Feb. 29, additional layoffs were made at Singleton's other Southern California papers.
Payments totaling $41.2 million on more than $1 billion in debt that Singleton incurred to build that empire -- an empire originally conceived to band a number of smaller dailies together to rival the Chronicle and L.A. Times -- are partly to blame for this latest round of reductions, says Poynter media analyst Rick Edmonds, a co-author of the study.
Singleton did not return phone calls seeking comment.
Many factors
Why so many cuts at so many papers, and why now? A number of factors are at play.
The circulation loss that has been going on for decades is starting to speed up with many of the nation's major dailies experiencing double-digit losses in the past four years alone. The Chronicle and L.A. Times are particularly vulnerable, losing more than 20% of their circulation during that time.
There is perhaps no greater crisis facing newspapers right now than the dropoff in classified advertising. The attractiveness of online alternatives in recent years has left newspapers scrambling to find ways to make up for the income drop. In some cases, this high-margin, low-cost revenue source for newspapers can comprise nearly half a paper's sales and publications are losing up to a third of that income.
Classified sales have always felt the pinch when the economy goes sour. But of late the pain has grown more acute with online competitors such as Craigslist and Monster.com deeply cutting into that business.
Right now, those troubles are exacerbated even more by the sharp downturn in the real estate market, wrought by subprime mortgage troubles and economic uncertainty. Edmonds says that's particularly true in California and Florida.
"They're getting the worst of it," he said.
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It is a natural progression to eliminate the paper based model. There is no need for it any more! Classifide adds? eBay, Craigs List. Real Estate? Well if there actually were a market for real estate there are plenty of web sites for browsing such a...
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Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888 "Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Thursday, March 13, 2008

“D” Day has come to Realtors Beach

Is real estate the business to get into today? In 2001, when I was the President of the Passaic County Board of Realtors in Wayne, NJ, there were about 750,000 licensed realtors in the United States. At the same time, the real estate market began to ascend. By the end of 2006 there were close to 1.4 million licensed realtors in the United States. This same year the number of realtors and the real estate market both got to its peak.

2007 came and went and so did the market along with realtors that were not prepared to deal with market changes. In Florida the enrollment of new and upcoming agents went down 50%. In south Atlanta, 20% of the agents had dropped out and in Oregon about 11% of realtors called it quits.

I started to voice my opinion in March 2007 that a great majority of the realtors that got into the business during the real estate market boom, were also going to seek business in a different field. N.A.R. (The National Association of Realtors) predicted in late spring 2007 that in the next two years 40% - 60% of realtors will go out of business.

What is causing this exodus of realtors? You could say that part of it is attributed to market changes. Has the market really changed that much? By the end of 2006 approx. 6.5 million homes at a HOT market sold across the U.S.A. Last year (2007) approx. 5.8 million homes sold at a DOWN market across the United States. The market drop about 12% from the year before. Could Sub-prime mortgages have been the reason? Subprime loans only accounted for about 7% of the total loans. So what’s causing an entire army of realtors to look for a different line of work? Is it perhaps the ability to deal with today’s market constrains? This market is different that the Real Estate market 8 years ago. Agents got used to placing signs on properties and create an automatic auction among buyers that ended up always in a sale. The Business came to us, we did not have to go out and look for it. We got too comfortable.

On today’s market Realtors have to do better than just place a sign on a property. Realtors need to be well trained and prepared. Realtors need to have accountability. They need to be accountable for their production by following the company’s training system and set standards. Realtors need to become more systematic and maintain a good stream of business. Realtors need to practice more so that they could learn to win. Realtors need to ACT NOW, to see the reward later. Realtors need to be POSSITIVE and PRO-ACTIVE. Technology has also become a major influential factor in the success of a realtor. Real estate is a profession, leave it to the professionals.

If between 2006 and 2007 the market dropped about 12% and 40%-60% of realtors have gone and continue to go out of business what does that mean to you. It means that about 1.4 million realtors sold 6.5 million homes in 2006 (4.5 homes per realtor). In 2007 700,000 realtors were selling 5.8 million homes (8.3 homes per realtor). This means that the production of a well prepared, trained, educated, professional realtor just went up. Not only did it go up, it doubled.

I don’t talk about “doom and gloom” market. I show you how to show others how to buy and sell real estate and to overcome today’s market condition. This is, the perfect time to get into this market. When it snows in New Jersey, it never happens in Florida. Focus on your local market. Each market in the U.S.A. is different…..just like the weather. Our Paterson, Passaic and Clifton Market areas are still fantastic. We at CENTURY21 Casa Real Latino are doing great. We still have one of the largest home inventories in the area, for your buyers to choose from.

In summary, this is the perfect time for the millennial and Gen “X” and Gen “Y” to get into the real estate business. Are you a millennial or a Gen “X” or Gen “Y”? Call me…….I’ll tell you and I’ll make you today’s Realtor.

Jose R. Cordova
Broker/Owner CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Monday, March 10, 2008

Realty Viewpoint: Six Signs It's Time For Home Buyers To Buy

Realty Viewpoint: Six Signs It's Time For Home Buyers To Buy
by Blanche Evans

If you're waiting for signs of a housing bottom, join the club. Nobody blows a whistle and say, "It's time to buy!"

That's why market timing is an art, not a science, but you can improve your odds of buying wisely.
First, stop paying attention to the national media. Fear has sidelined buyers even in good markets, and that's exactly when you need to take advantage -- before other buyers wise up.
Second, be ready to pounce when you see the home you want.
The time is right to buy when you see these signs in your marketplace:
Inventories start to decline. That means that the best buys are leaving the market, and best doesn't necessarily mean cheap. It means the homes with the highest likelihood of profitable resale. Desirable homes will leave the market first.
Days on market reduce. Days on market refers to the period when a Realtor enters a home in the MLS for marketing to other brokers, until the home sells. When DOMs are shorter, that signals a coming seller's market. A seller's market has more buyers than homes, so prices go up and selection goes down.
Mortgage applications increase. Interest rates recently turned back the clock, causing many homeowners to jump in and refinance. Purchase applications were also up. Either way, that means homes are about to leave the market, so less inventory means firmer prices. Sellers will stop dropping their prices.
Sold homes go for closer to listing price. In 2007, home prices dipped for the first time in four decades. With a 1.9 percent decline, homes still sold within 97 percent of listing price. When they get to 98 percent, you'd better be ready.
Prices remain firm or rise. Prices are a product of demand. To attract buyers, sellers reduce their prices and offer more incentives. If homes are selling reasonably well, prices won't move downward -- they'll go up.
Incentives disappear. When a market begins to favor sellers, they don't have to do as much to sell homes. Watch new homes and see if builders are still giving away swimming pools and granite kitchens. If they aren't, times have changed.
Any change in condition will change others, so again -- be ready. Now's the time to buy a better house while prices are low, interest rates are low and inventory is still high.
-- “Realty Viewpoint: Six Signs it’s Time for Home Buyers to Buy,” by Blanche Evans, Realty Times, Jan. 22, 2008.

Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Friday, March 7, 2008

Real Estate...The Greatest Business in the WORLD-Part II

Back in January of this year I have sent every one of you a note (Copy at bottom of this e-mail). I have made reference on how important it is for all of us to focus on the solutions of today’s Real Estate market situation. The need for all of us to become more accountable and to contribute every little effort to get the market going. I Have also told you about the need to educate the consumer that is ready to purchase but, still fearful because of the media news.
If you have not already heard about the video/podcast by Dick Gaylord, NAR 2008 President, I am enclosing a copy to you. http://go-to.realtor.org/r/C5L0ZQ/8AI4W/LNRXF/Y88SH/HE0PE/36/h
So stay focus and resilient, educate, train and prepare yourself better. It is the only way you will be able to overcome the current Real Estate market.
Looking for the BEST training system…? We at CENTURY21 Casa Real Latino have it.


Join the real estate system with the training program that can help you earn 20% more.*
In the ultra-competitive field of real estate, it’s crucial to start off right. Begin your career with the CREATE 21** advantage. It’s just one of the many reasons to join the CENTURY 21® System. Only Century 21 Real Estate LLC offers CREATE 21, a real estate fundamentals course that helps graduates:
earn up to 20% more
close 25% more transactions during their first year, compared to those who do not participate
It’s just one of the offerings within the CENTURY 21 Learning System®, a nationally recognized training program designed to sharpen the skills of sales professionals throughout their careers.No wonder Training magazine recently ranked us among the Top 100 companies in terms of employer-sponsored workforce training and development programs.
To learn more about the benefits of becoming a CENTURY 21 sales professional, talk to:

Jose R. Cordova
Broker Owner
CENTURY21 Casa real Latino
973-546-8888
“Building a team oriented organization with accountable agents and staff”
E-mail: jose.cordova@century21.com
Take a few minutes to evaluate your Real Estate Potential
http://c21crl.agenttype.com/

* CENTURY 21 internal study 2001 - 2007**CREATE 21 (Career Real Estate Agent Training and Education) — This six week new-agent training course is delivered live over the Internet and can serve as a post licensing course or be used for continuing education credit in certain states.Century 21 Real Estate LLC has been named one of the leading training organizations among national residential real estate systems, according to Training magazine’s “2006 Training Top 100” list.




Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/


January 9th, 2008 Blog
WHAT’S NEW IN 2008

As we embark upon the New Year, I feel that it is appropriate for me to communicate a few fundamental observations and recommendations to my Real Estate Colleagues. The past 12 months have offered a full complement of challenges for our industry. Slowing home sales, increased inventories, the sub-prime mortgage mess and a negative media certainly top that list. The end result has been rather interesting to say the least. All of the economic drivers that would support a robust real estate market are in place — powerful demographics, historically low interest rates, low unemployment and wage growth. Yet we still see well-qualified buyers sitting on the sidelines thinking that now is not the "right" time to be in the market, when in reality it is the perfect time for a long-term investment in real estate. Last year there were about 5.8 million homes sold across the United States. How many of these homes did you sell? We all know that it is difficult to predict changing consumer attitudes. A wise person once said that "hoping for the best" is not a good business strategy. Reality-based planning, with a special emphasis on what you can control, should be the order of the day. Today, more than ever, you need to focus on the basics and not be satisfied (or comfortable) with a plan that solely relies on a market upturn as the key to continued success.We at Century 21 Casa Real Latino choose NOT to participate in a negative market. Instead, we choose to help people buy and sell real estate! We choose to offer exceptional service! We choose to counsel and advise our clients to make the right decisions in pricing, staging and being competitive in today’s market.

Century21 Casa Real Latino is committed to the future, where leadership is not talking about “Doom and Gloom”, but rather market share growth, productivity improvement and serving clients needs.

The 2008 Real Estate norms are completely different than the ones used in 2007 and years prior. Do not run your business by default, run it by design.

Realtor Friend

Dear Realtor Friend:
We have all been waiting for some relief to our current market conditions, and it has arrived. The new FHA and Fannie Mae- Freddie Mac conforming loan limits have been released by the U.S. Department of Housing and Urban Development.
The new loan limits for FHA and Fannie Mae and Freddie Mac are now calculated at 125 percent of the HUD published median prices, with a floor of $271,050 and $417,000, respectively, not to exceed $729,750.
The impact of these new loan limits is expected to increase the housing market significantly because of the infusion of capital into the mortgage market, which should result in lower interest rates across the board. In addition, there will be a direct impact on high-cost areas that previously required borrowers to take out costlier jumbo mortgages.

NAR believes that increasing the loan limits for Fannie Mae and Freddie Mac will bolster the housing finance market, which continues to be severely stressed, by providing an immediate infusion of much needed liquidity to the nation’s mortgage market.
An economic impact study conducted by NAR in January 2008 estimated that increasing the GSEs’ conforming loan limits would result in as many as 500,000 refinanced loans and could help reduce foreclosures by as much as 210,000. In addition, over 300,000 additional home sales could be generated, housing inventory would be reduced and home prices would be strengthened by two to three percentage points.
HUD was mandated in the Economic Stimulus Act to publish new loan limits within 30 days of the bill's signing by President Bush on February 13. NAR strongly supported this economic stimulus package because of the relief they felt it would bring our members.

NEW FHA / FANNIE MAE 2008 LIMITS

County 1 Unit 2 Units 3 Units 4 Units

Bergen $729,750 $934,200 $1,129,250 $1,403,400

Essex $729,750 $934,200 $1,129,250 $1,403,400

Hudson $729,750 $934,200 $1,129,250 $1,403,400

Morris $729,750 $934,200 $1,129,250 $1,403,400

Passaic $729,750 $934,200 $1,129,250 $1,403,400

Union $729,750 $934,200 $1,129,250


$1,403,400



Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com
View my blogs at: www.C21casareallatino.blogspot.com

Friday, February 15, 2008

Real Estate Leaders Applaud Economic Stimulus Package

Real Estate Leaders Applaud Economic Stimulus Package


PARSIPPANY, N.J. — Realogy Corporation, a leading global provider of real estate and relocation services, and parent company of leading residential real estate franchise networks such as Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA® and Sotheby‟s International Realty®, applauds the economic stimulus package approved by Congress and signed into law today by President George W. Bush.
“We are greatly encouraged by the positive impact that the government‟s economic stimulus package should bring to homebuyers and sellers across America , especially in markets with higher home prices where the increase in conforming loan limits will be most helpful,” said Richard A. Smith, president & CEO of Realogy Corporation. “The housing sector represents approximately 20 percent of this nation‟s GDP, and proactive measures such as this that help increase housing affordability will ultimately reflect favorably on the U.S. economy as a whole, and that‟s good news for Americans.”
Collectively, Realogy‟s franchise systems have approximately 15,000 offices and 315,000 sales associates doing business in 87 countries around the world. Realogy‟s real estate brand leaders are united in their support of this new legislation:

“This stimulus package opens up a new set of options for many consumers to provide for a family‟s well being. Whether through the purchase of a „right-sized home,‟ or simply the refinance of an existing mortgage to strengthen a household‟s financial footing, this legislation will open doors for many. It‟s a good time to send a „thank you‟ letter to Congress.” -- Sherry A. Chris, President and CEO, Better Homes and Gardens Real Estate LLC

“Market fundamentals, including employment, income increases, interest rates and housing inventory, remain favorable but what has been missing is consumer confidence. The passing of the economic stimulus package is a great win for consumers and the real estate industry alike in an effort to rebuild consumer confidence. The increase to FHA conforming loan limits provides consumers with options that were not available a short time ago and with the guidance of a CENTURY 21 professional champion, consumers can turn these new found options into opportunities to realize their homeownership dreams. Consumers owe it to themselves to at the very least explore the possibilities, and the CENTURY 21 System is there to help.” -- Tom Kunz, President & CEO, Century 21 Real Estate LLC

“People move for lifestyle -- they always have and they always will. Births, marriage, job promotions and relocations, and other life events are what drive home sales in America . The increase in home inventory, near historic lows in mortgage rates and the stabilization in pricing have created a great environment for home buyers. The President‟s economic stimulus plan signed into law today should help increase consumer confidence in housing.” -- Jim Gillespie, President & CEO, Coldwell Banker Real Estate LLC

“This new government stimulus package offers an ideal opportunity for our existing consumers who are currently in jumbo loans to refinance and take advantage of a better rate, as well as opening the door for homebuyers interested in purchasing their „dream home.‟ As revealed in our 2007 national senior survey, 1 in 5 aging boomers plan to change houses in the next five years, most choosing a single family home. With our national agent base, we have professional counsel available to consumers across communities who want to take advantage of this new ruling and consider their new options.” -- Brenda Casserly, President & CEO, ERA Real Estate LLC


“The most important part of the economic stimulus bill for the Sotheby‟s International Realty® brand and the markets it serves is the increase in limits for conforming loans. A healthy housing market helps spur a strong U.S. economy, and we are encouraged by this first step from the President and Congress. This is very positive news for buyers of higher-priced homes in the luxury markets we serve.” -- Michael R. Good, President and CEO, Sotheby‟s International Realty Affiliates LLC

Each of these Realogy business leaders will be made available to the media for additional comments. For specific local or regional markets, each individual Realogy brand has its own national network of franchise affiliates such as CENTURY21 Casa Real Latino Located @ 914 Madison Ave.-Paterson, NJ (973) 546-8888 and can arrange interviews with its local agents upon request.


Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Monday, February 11, 2008

Realty Viewpoint: Home Sales Will Jump After First Decline In Decades

The National Association of Realtors has its tally for 2007. While it was the fifth highest sales on record, 2007 also was the first in over 40 years that home prices and sales went down instead of up. Does that mean housing's in for a rough winter? Maybe not. Sometimes bad news can be good.
Home sales slipped 2.2 percent in December, bringing the total number of transactions in 2007 to 12.8 percent (5,652,000) below 2006 (6,478,000.)
One reason was that mortgage interest rates were much higher for non-conforming loans such as the jumbo market. That impacted homes over $500,000 which dropped to 12.4 percent of all transactions from 14.2 percent in 2006.
What that means is lower-priced markets and homes were better able to hold the line on prices. In fact, for all of 2007, home values went down only 1.4 percent to $218,900 from $221,900 in 2006. That's a difference of $3,000.
But here's an interesting contradiction. Total housing inventory fell 7.4 percent at the end of December to 3.91 million existing homes available for sale, which represents a 9.6-month supply at the current sales pace. That's down from a 10.1-month supply in November.
How can you have falling sales and reduced inventories at the same time?
Housing sales typically fall in December, but this time, the answer is interest rates. Rates on conventional loans began a significant drop in December. When rates go down there is typically a burst of refinancing activity and purchase applications. Refinancing went up every week in December as interest rates dropped, taking a number of homes for sale or potentially for sale, off the market.
Here are two reasons why Realty Times predicts an active first quarter for housing.
Since conventional rates may not have much further to slide, mortgage activity will increase significantly. Mortgage interest rates have already dropped over 3/4 of a point, which is equivalent to about $150 or more in monthly payments for most conventional homeowners.
Meanwhile, renting is becoming less attractive. According to Realty DataTrust, the average nationwide apartment rent increased 1.9% in 2007 and vacancies decreased.
Higher rents, lower interest rates, and lower housing inventories will convince buyers it's time to act.



Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/

Tuesday, January 29, 2008

The Real Estate Industry: Positive Angles

What are real estate professionals saying to homebuyers and sellers about current market conditions? This week's positive topics are: Mortgage Applications & Rates, NAR's Consumer Web Site, International Buyers, Good News from the following markets: Florida, Baltimore, Dallas and Dothan, AL.
The successful brokers and sales associates are talking about the strengths that exist in the market — not the negative media hype. Below are positive angles that appeared recently in the media and underscore why it is a good time to buy real estate.Recent Quotes about the Positive Signs in the Real Estate Market:
Mortgage Applications Up & Rates Down
The Mortgage Bankers Association said its seasonally adjusted index of mortgage applications, which includes both purchase and refinance loans, for the week ended Jan. 11 surged 28.4% to 906.4, its highest since the week ended April 2, 2004. “When consumers see an opportunity, no matter how pessimistic they might be, they take it. It will improve the underlying state of the industry and the longer rates stay down, the more people will take advantage of the opportunity, so that is a good thing.”-- Douglas Duncan, chief economist at the Mortgage Bankers Association, “Tumbling Rates Boost Mortgage Demand to Four-Year High,” USA Today, Jan. 16, 2008. Mortgage rates have dropped to their lowest levels since the summer of 2005, as more people become convinced that the economy is in a housing-led slowdown. The benchmark 30-year fixed-rate mortgage fell to 5.75 percent, according to the Bankrate.com national survey of large lenders. One year ago, the mortgage index was 6.26 percent; four weeks ago, it was 6.21 percent. The benchmark 30-year rate hasn't been lower than this sinceJuly 6, 2005, when it was 5.7 percent.-- “Mortgage Rates Fall to mid-2005 Level,” by Holden Lewis, Bankrate.com, Jan. 16, 2008.
NAR Launches Consumer Web Site
The National Association of Realtors is doing something atypical -- directly reaching out to consumers with little-known facts about housing. NAR's new website – http://www.housingmarketfacts.com/ -- is designed to give homebuyers and sellers information that illustrates the value of real estate as a long-term investment.
For the past 30 years, the median price of existing homes has increased an average of more than 6 percent every year, and home values nearly double every 10 years.
Home prices typically beat inflation by one or two percentage points.
Housing sales in 2007 are expected to be the fifth-best on record.
-- “Realty Viewpoint: NAR Battles Bad Press With Housing Facts For Consumers,” by Blanche Evans, Realty Times, Jan. 17, 2008.
International Buyers Looking for Bargains in the U.S. Housing Market
While the growth of international activity in the U.S. market has been well-documented, the recent National Association of Realtors study provided the first specific data that the phenomenon goes far beyond bargain-hunting Brits buying Florida condos. According to the data, Arizona and its desert golf courses accounted for 6 percent of international sales, compared with only 4 percent in New York, followed closely by Colorado with 3 percent. While 33 percent of the buyers were from Europe, 24 percent came from Asia and 16 percent were from Latin America. “Prices are going to become more attractive, both because of the dollar and falling housing prices.”-- Pat Newport, an economist with Global Insight, “International Buyers Head for the Texas Coast,” by Kevin Brass, The New York Times (registration required), Jan. 10, 2008.
Regional Update:Good News from Several Markets Around the Nation
Florida:
“Basic fundamentals driving Florida's real estate market, which are historically low interest rates, stabilizing prices and reductions in inventory, indicate a positive environment for a recovery.”
“Today, more customers are interested in purchasing a home as a long-term investment, as real estate continues to be an outstanding long-term wealth generator. According to the Florida Association of Realtors, the statewide median sales price for single-family homes has increased by 52.5 percent over the past five years, as of November 2007.”
“While real estate is a commodity, it cannot be traded like a stock.I think overzealous investors and speculators found that out the hard way, and now, we are returning to a more traditional market.”
“The number of foreclosed properties may have increased significantly throughout the state, the total is less than 5 percent of all residential properties.”
-- Clark W. Toole III, president and CEO of Sarasota-based Coldwell Banker Residential Real Estate, “To Top Broker, Florida has Strong Real Estate Future,” Herald Tribune, Jan. 14, 2008.
Baltimore:An address in a trendy neighborhood will no longer guarantee a fast sale, experts say. Rather, fast sellers in a slow market have several common denominators: They're priced better than comparable listings, they show like model homes and they have a full force of marketing, such as enticing Internet photos, behind them. “You can't speculate on your price right now. You need to price it aggressively from the beginning or you're going to sit on the market.”-- Janice Mattson, a Baltimore County listing agent, “A Few Houses Still Sell in Days,” by Lorraine Mirabella, Baltimore Sun, Jan. 16, 2008.
Dallas:A new comparison of major U.S. housing markets shows that the Dallas area still has one of the lowest average sales times in the country. Additionally, Dallas was one of only two cities – along with Phoenix – that had an increase in the median price of homes listed for sale.-- “Report: Dallas has 2nd Shortest Home Sales Time,” by Steve Brown, Dallas Morning-News, Jan. 10, 2008. Dothan, AL:Many of the same factors that dampened the national housing market in 2007 are affecting Dothan, although the Dothan market is typically insulated from the wild swings in other areas of the country. Massive increases and decreases in home values tend to happen when buyers snap up homes in places where they expect demand to be the highest, such as the beach or trendy places like Las Vegas. “There’s not a lot of speculation going on in this market.”-- Charles Woodall, managing broker at Century 21 Key Realty, “Realtor Says Dothan in a Buyer's Market,” by Lance Griffin, Dothan Eagle,Jan. 10, 2008.

Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/
View my blogs at: http://www.c21casareallatino.blogspot.com/

Wednesday, January 9, 2008

"Where the Truth about Today’s Market Really Lies"

RISMEDIA, Jan. 3, 2008 - The latest news on the real estate front was either calmly reassuring or deeply alarming, depending on your point of view. The lead paragraph on the National Association of Realtors’ Nov. 21 release reported that home sales prices actually rose in most metropolitan markets. The Associated Press lead, however, emphasized the negative statistic that the number of home sales had fallen in 46 states during the third quarter. Both were correct.The contrasting reports of NAR and the AP, gleaned from the same press release, reflect a fundamental divide between the real estate industry and the news business. Reporters and editors think the industry is out to spin the numbers to put a smiley face on a grim situation. Their function, as they see it, is to present the facts without such spin.Spin Doctors or Objective Observers?But which facts matter? By choosing one important set of data over another, the AP story painted a different, gloomier picture in the public mind, and that, industry critics say, can have dire consequences for the market and the economy in general."The biggest problem today is out-of-context reporting", says NAR spokesman Walter Molony. "We have no issues with essential reporting of negative data. But when the media goes out of its way to find the most negative things to say about a statistical report, they’re creating fear that actually impacts the market."Ken Noblet, AP Business editor, says his reporters often have to dig deep in press releases to find the news. They naturally have a marketing intent in their news releases; that’s what they’re for," he says. "Ours is to find the news and report it fairly. We routinely find it somewhere other than in the first paragraph."The difference between their casting and ours is they have an interest in casting it as a good or healthy market; we don’t have interest in casting either way. That doesn’t mean we don’t ever get things wrong, but not with these stories."Still, Molony says, "The most frequent complaint from [NAR] members is the constant drumbeat of negative coverage is causing buyers to back out of transactions." He says "the market is underperforming because of fear created by these negative headlines."Says Noblet: "Everybody who’s involved in a market knows psychology is an element. Our stories about the stock market dropping 300 points probably didn’t help market psychology. But were we supposed to find some positive spin on those days? That’s somebody else’s job."Adds Maryann Haggerty, real estate editor of The Washington Post: "There is no such thing as positive or negative news. My job is not to prop up the market and their business, but to do the best possible job reporting what’s going on and how it affects the readers."It’s All About PerspectiveOn the other hand, Haggerty acknowledges, "what’s going on depends on where you stand and how you look at it." It is almost as if the media and the industry are on different planets. "It’s like ‘the press lost the war in Vietnam,’" says George Harmon, a business journalism professor at Northwestern University. "We all know people don’t get their information only from traditional media. You can drive down the street and see the ‘Reduced’ signs. If I never saw a newspaper, I’d think something’s going on. It’s convenient to blame the press, but the facts are the facts."In this tough environment, what can brokers do to counter what they consider negative coverage and convince consumers that now’s a good time to buy?Ron Peltier, president of Minneapolis-based Homes Services of America, recommends promoting the "key pennants" people have long adhered to, "that housing is a good value, a good investment, a necessary shelter, a place to call home, and has significant tax advantages."Says Tom Kunz, President and CEO of CENTURY 21: "Collectively, the news media, the real estate industry, and the mortgage industry need to work together to educate ourselves and the consumer. I think there’s an opportunity [to buy] right now I’d hate to see most consumers miss without at least investigating the possibilities."Kunz said it’s up to CENTURY 21 as a franchisor to "educate our brokers, managers and agents as to some of the opportunities in the marketplace." Kunz is less critical of the media than others in the industry, saying, "You guys are just reporting the facts. I don’t blame you."Fighting BackThe NAR, however, remains harshly critical of the media. "Sure, the media has their duty to report the news," says Lawrence Yun, the association’s chief economist. "But I sense at times that some in the media are playing a game as opposed to just coming out with some newsworthy information beneficial to the consumer." The NAR is not taking things lying down."To counter recent negative housing reports in the media," NAR said, it has mounted a public awareness campaign, helping local Realtor associations "explain the real facts behind the real estate market in their area." The campaign includes print ads, with local versions tailored to selected markets. Radio and television ads assert, "Interest rates are at historic lows, home choices have increased, and prices are favorable. Every market’s different."This sentiment reflects what brokers are also saying: Real estate markets, like weather reports, are necessarily local, so don’t be scared by national media reports."We’re not going to be able to dramatically change the manner in which the national media present information," says Peltier. "But we can at the local level. You continue to provide editors and reporters with the information that tells the whole story." In the Twin Cities, he notes, local newspapers have done "a reasonably good job" of covering "our market."Media critics see the more dramatic story leads as motivated not by facts but by a desire to sell the product, whether print or otherwise. In newspapers, however, there is traditionally a wall of separation between business and editorial decisions. There is, however, competition for what editors call the "prime real estate" of front page display. To attain such a coveted position, leads are sometimes sharpened, with nuance and context lost or downplayed."Clearly, the media has a profound ability to influence the market place, and I think they tend to be fueled by sensationalism, not the mundane," says Peltier. "So we need to be cognizant and informed and able to communicate in every market that the message the media is delivering in many cases is an isolated or relatively myopic perspective. Where the media says prices are plummeting, that catches peoples’ attention, but they’re not plummeting everywhere."Ken Harney, a syndicated housing columnist and president of the National Association of Real Estate Editors, agrees with some of the criticism. "Every market is different. Local media ought to put some effort into what’s happening in the local market, definitely." Harney recently wrote a column about what he termed "oases," markets, such as San Francisco, where sales are down but prices are up. "There are just certain markets that need to be reported separately."But Because AP stories are so widely distributed, they have enormous impact. Local news outlets, for budgetary or other reasons, may limit their coverage to what they get from the wire service. For the real estate industry these days, that’s bad news.The Effect on Consumers"The printed word has a dramatic way of influencing people’s perspectives," says Peltier, citing a Nov. 28 report on Bloomberg.com that existing home sales fell "to the lowest level in at least eight years as loan restrictions and the prospect of further price declines deters buyers.""You keep reading that, if you’re an intelligent buyer, that will cause you to sit on the sidelines," Peltier says. "If they said sales were slower than expected but the industry is still on track to the sixth best year ever, that’s a way of not glossing over the slowdown but comparing it to the last six or seven years of a tremendously overheated marketplace."Critics tend to lump "the media" together, but the term has also come to include opinionated talking heads on cable and broadcast television. Stock guru Jim Cramer set off alarms when he advised viewers of NBC’s Today Show Sept. 26, "Don’t you dare buy now, don’t you dare buy a home now, you’ll lose money."CENTURY 21’s Kunz reacted strongly. "I almost wanted to rip the TV off the wall," he says. "What Cramer said was totally inaccurate and against what he preaches on his investment show, to buy low and sell high. I thought my wife was going to have to give me a tranquilizer.I was going nuts. This was one time, you know, let’s give the marketplace an even break here."However, Cramer accompanied the widely quoted warning with other statements, such as, "It is not freefall. There are still regions in the country where [the housing price is] only slightly down." He also predicted that lower interest rates are in store and, a year from now, "we’ll be in much better shape" "I can’t be as negative as a year ago."An ongoing tension between Wall Street and the real estate industry may be reflected in some of the coverage and commentary, Harney says, as both the stock market and housing compete for the same investor dollars. "I think the Realtors have been a bit sunnier on interpreting their numbers over past year than, say, Wall Street is," says Harney. "Part of this is the glass half full or half empty syndrome."There is, conversely, the issue of how the press and the industry treated housing during the boom years, when some markets were flat.Says Northwestern’s Harmon: "Nobody complained about stories that said the housing market is great."It may all be a matter of emphasis. "I don’t have any specifics," acknowledged Kunz. "But sometimes when I see something about foreclosure, they always tend to spotlight some guy who lost his shirt. There’s no question that I feel bad for these folks, but at the end of the day that’s not the majority of what’s going on here."Adds Peltier, "There’s a lot of anxiety in the marketplace. Over the next 12 months, a lot of that will be put to rest and we’ll see the beginning of new, more positive appreciation of housing. We hope the media will reflect that."RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/

WHAT’S NEW IN 2008!

As we embark upon the New Year, I feel that it is appropriate for me to communicate a few fundamental observations and recommendations to my Real Estate Colleagues. The past 12 months have offered a full complement of challenges for our industry. Slowing home sales, increased inventories, the sub-prime mortgage mess and a negative media certainly top that list. The end result has been rather interesting to say the least. All of the economic drivers that would support a robust real estate market are in place — powerful demographics, historically low interest rates, low unemployment and wage growth. Yet we still see well-qualified buyers sitting on the sidelines thinking that now is not the "right" time to be in the market, when in reality it is the perfect time for a long-term investment in real estate. Last year there were about 5.8 million homes sold across the United States. How many of these homes did you sell? We all know that it is difficult to predict changing consumer attitudes. A wise person once said that "hoping for the best" is not a good business strategy. Reality-based planning, with a special emphasis on what you can control, should be the order of the day. Today, more than ever, you need to focus on the basics and not be satisfied (or comfortable) with a plan that solely relies on a market upturn as the key to continued success.We at Century 21 Casa Real Latino choose NOT to participate in a negative market. Instead, we choose to help people buy and sell real estate! We choose to offer exceptional service! We choose to counsel and advise our clients to make the right decisions in pricing, staging and being competitive in today’s market.

Century21 Casa Real Latino is committed to the future, where leadership is not talking about “Doom and Gloom”, but rather market share growth, productivity improvement and serving clients needs.

The 2008 Real Estate norms are completely different than the ones used in 2007 and years prior. Do not run your business by default, run it by design.




Jose R. Cordova
Broker/Owner
CENTURY21 Casa Real Latino
973-546-8888
"Building a team oriented organization with accountable agents and staff.."
Take a few minutes to evaluate your Real Estate Potential. http://c21crl.agenttype.com/